Comentario de Alcalali
Alcalali is a small village inland from the coast. There are many restaurants in the area along with bars and other facilities. In nearby Jalon there is a large supermarket and more restaurants and bars. Inland the atmosphere is a lot more authentic and it is a lot less crowded than the coast.
Comentario de Costa Blanca
The northern Costa Blanca is more mountainous and rugged than further south. It has several large resorts but it's possible to drive inland and find local restaurants, bodegas and bars that are unspoilt, with a more local atmosphere.